Digital Wall

IT Solution Brand Identity

Overview

Digital Wall is a system& software company specializing in providing digital transformation services, looking to re-envision its corporate identity and optimize the literature of its company portfolio. This includes an expressed need to improve its business visual output, particularly when it comes to client communications and interaction.

Founded in 2020 by a group of IT industry veterans who believe that the adage “survival of the fittest” extends to our digital space, Digital Wall exists to give your business every possible advantage. Nimble and agile, our team of experts manages partnerships with the world’s leading digital providers.

What We Did

Outcomes

Main Takeaways

01 Systematic Simplicity

The increase in demand for digital transformation and updating legacy systems produced urgency for the business to redefine its corporate image to fit global standards. We helped DW launch an entirely new product—momentous, Stylish, and minimalist, —by rapidly designing and developing a new visual identity and concept on which their products could be customized.

Role& Responsibilities

I collaborated with a UX writer to help Increase awareness through effective design, messaging, and positioning statements while creating a visual identity that relates to the values, personality, and business objectives of the brand.

Strategy

Aiming for repetition and Simplicity

I did several workshops with stakeholders in the first weeks of the project to help and better understand and identify their mission, and business direction,

DW's target customers are segmented into two distinct groups, global and local businesses, looking to update and improve their legacy systems,

It was important that the new design help communicate their service and offering by delivering a clear message that can't be lost in translation and can be easily scaled in the future while still being recognized.

02 Redefining the core experience

I collaborated with a UX writer to draft the first copy of an effective business messaging and core mission statement that will encompass the holistic approach and competencies DW offers based on the data and findings from the discovery phase and market analysis.

Digital Wall needed to communicate their services clearly and effectively to their client

Form

Form Form an understanding of what your organization needs to excel, what solutions you already have in place, and what changes need to be made to optimize your operations. Digital Wall takes a holistic approach to transform your business:

Re-Form

Digital Wall applies a diagnostic lens to ensure cost efficiency, optimization, and seamless transitions to new solutions.

Transform

Only after thoroughly assessing your organization’s unique needs, culture, and existing systems and processes will Digital Wall proceed to design a bespoke roadmap for transforming your business

03 Design Direction

It was important that the new design help communicate their service and offering by delivering a clear message that can't be lost in translation and can be easily scaled in the future while still being recognized.

DW wanted to reuse its company logo but incorporate the visual elements into the rollouts as well, it had to go through revisions and adjustments in order to work with the rest of the design

Finally

The project was shipped off to the client with all the original files, both digital and print as well as Vector formats along with a suggestions chart (manual if you will) for feature changes.

The important part was to assign one team member to be my main contact (product owner) as it was proving challenging to deliver the project on time when too many stakeholders are involved in the design direction.

05/12/22

Thank you

Digital Wall

IT Solution Brand Identity

Overview

What We Did

Outcomes

Main Takeaways

01

Systematic Simplicity

Role& Responsibilities

I collaborated with a UX writer to help Increase awareness through effective design, messaging, and positioning statements while creating a visual identity that relates to the values, personality, and business objectives of the brand.

Strategy

Aiming for repetition and Simplicity

​

I did several workshops with stakeholders in the first weeks of the project to help and better understand and identify their mission, and business direction,

DW's target customers are segmented into two distinct groups, global and local businesses, looking to update and improve their legacy systems,

It was important that the new design help communicate their service and offering by delivering a clear message that can't be lost in translation and can be easily scaled in the future while still being recognized.

02

Redefining the core experience

I collaborated with a UX writer to draft the first copy of an effective business messaging and core mission statement that will encompass the holistic approach and competencies DW offers based on the data and findings from the discovery phase and market analysis.

I collaborated with a UX writer to draft the first copy of an effective business messaging and core mission statement that will encompass the holistic approach and competencies DW offers based on the data and findings from the discovery phase and market analysis.

Digital Wall needed to communicate their services clearly and effectively to their client

Form

Re-Form

Transform

03

Design Direction

It was important that the new design help communicate their service and offering by delivering a clear message that can't be lost in translation and can be easily scaled in the future while still being recognized. ​

DW wanted to reuse its company logo but incorporate the visual elements into the rollouts as well, it had to go through revisions and adjustments in order to work with the rest of the design

Finally

The project was shipped off to the client with all the original files, both digital and print as well as Vector formats along with a suggestions chart (manual if you will) for feature changes.

The important part was to assign one team member to be my main contact (product owner) as it was proving challenging to deliver the project on time when too many stakeholders are involved in the design direction.

05/12/22

Thank you

It was important that the new design help communicate their service and offering by delivering a clear message that can't be lost in translation and can be easily scaled in the future while still being recognized.